Aashna Shroff is an Indian fashion and beauty blogger, YouTuber, and entrepreneur, also known as the wife of singer Armaan Malik.
She started her career in 2013, launching The Snob Journal blog and YouTube channel, and later her e-commerce platform, The Snob Shop.
Shroff has collaborated with major beauty brands like NYKAA and L’Oreal, was named Cosmopolitan Luxury Fashion Influencer of the Year in 2023, and married Armaan Malik in January 2025.
Key Aspects of Aashna Shroff’s Career:
Blogger and YouTuber: She began blogging in 2013 and later launched her YouTube channel, The Snob Journal, which features content on beauty, fashion, and travel.
Entrepreneur: Shroff founded The Snob Shop, an online fashion store.
Influencer: She has partnered with major brands such as NYKAA, L’Oreal, Maybelline, and Estee Lauder.
Awards: She was recognized as the Cosmopolitan Luxury Fashion Influencer of the Year in 2023.
Personal Life:
Born: August 4, 1993, in Mumbai.
Education: She attended Mithibai College and studied fashion at the London College of Fashion.
Marriage: She married Indian singer Armaan Malik in January 2025, having been engaged in August 2023.
Family: She was raised by her mother, Kiran Shyam Shroff, a model.
